Source: It’s Never Too Late To Learn

Since I’ve been so busy serving my clients (thank you!), I feel it’s time to bring you up to date a bit. At this point, it’s common knowledge that employment competition is fierce. To compete in this “battle,” you need more than a wonderful resume and a compelling cover letter. Yup, LinkedIn profiles are a  must.

Just a few years ago, LinkedIn reported it had 90 million users and was growing at the rate of one new user per second. Think about that — LinkedIn is reportedly growing its users each and every second of each and every day. That’s awesome . . . and it’s overwhelming. Those of you who have been actively networking using your LinkedIn profiles – good for you! But I have to ask: Is your LinkedIn profile good enough for you?

Unfortunately, frequently missing from your LinkedIn profile is your voice, your personality, and your career plan. You need to create a compelling story within your LinkedIn profile. Otherwise, you may be wasting your time. So let’s get started with some basic LinkedIn tips:

  • ‘I’ makes the profile more personal. People want to connect with people, personalities, and passion.
  • Know thyself. Determine your professional brand and express it in 120 characters or less.
  • Create a headline that describes yourself as unique and valuable.
  • Think about and document your unique qualities and the things you do best.

Now it’s time for the secret to my success. Before I write a single word on your resume, cover letter, or LinkedIn profile, I work with you to create a career development / advancement plan. I indentify the stages of your career and I help YOU DISCOVER YOU. Only then can I highlight your triumphs. (Hence, you will always get an email from me following the booking of your in-person appointment or telephone interview that tells you I will be looking for the challenges you have faced in the workplace, the actions you took to meet those challenges, and the results of those actions.) Then, I align your career accomplishments with those that are relevant to your career. I concentrate on creating documents that “wow” prospective employers.

Let’s do a for instance. A retiring police lieutenant recently provided me with the following list of accomplishments he thought should be included in his resume:

  • Coordinate activities by scheduling work assignments, setting priorities, directing work of subordinate employees.
  • Liaison with local and federal government agencies.
  • Promote an environment encouraging the cooperation of others, using my knowledge of personnel and resource management techniques.

I turned what he wrote into the following:

  • Directed and monitored the activities of an average of 200 police officers, depending on the shift, supervising daily division-wide operations. Led investigations and solved assorted crimes, among them hotel crimes, credit card thefts, and assaults stemming from NYC criminal activities.
  • Coordinated activities, scheduled work assignments, set priorities, and directed employees and inter-agency stakeholders in implementing investigations. Liaised with Ocean County Prosecutors Office and the FBI.
  • Strengthened alliances with outside agencies. Promoted an environment encouraging inter-agency cooperation and collaboration.

Although my client’s statements generally touched upon some relevant keywords that belonged in his resume, I honestly didn’t think a recruiter or prospective employer would be impressed with his version of events. On the other hand, I think my version begins to tell his story, on its way to potentially wowing prospective employers.

Once your resume and cover letter are in good shape, your LinkedIn profile is fairly easy to craft. This truism brings me to my next anecdote. I recently received two emails from the same person who wanted me to write her LinkedIn profile. When I reviewed her resume, however, I said “no thank you” to the LinkedIn profile writing project. I explained to this client (twice) that having a strong LinkedIn profile and a fairly useless resume is a complete waste of time. I suggested a resume rewrite, but this individual, I gather,  wasn’t interested in hiring me to write her resume, cover letter, and LinkedIn profile, which is by the way the only way I write a LinkedIn profile. But I digress . . .

Your LinkedIn profile must attract prospective employers’ attention, engage them in your story, and compel them to read further – all in 2000 characters or less. To accomplish this, you can “steal” from your resume, connecting what you’ve done in the past with what you want to do in the future. Add your personality, your passion, and your plan into your message. Describe your relevant achievements and demonstrate your potential value to the prospective employer.

If this sound tricky or you simply don’t have the time or energy, don’t fret. I’m only a phone call, an email, or a LinkedIn visit away.

Okay, so you are really looking forward to having a few days off from work to celebrate the holidays. I’m with you all the way. It’s a good time to kick back and enjoy, even cheat on your diet before making a New Year’s resolution to lose 10 pounds. But, and I am only asking you this because I care, should you be thinking about your career – just a little?

The reason I’m writing this today is not to be a buzz kill. Instead, I’m hoping that after reading this you will think about pursuing a career that you will find rewarding, that actually makes you happy. If you are forever feeling under-appreciated, under-utilized, over-worked, and / or under-paid, I am here to tell you that it doesn’t have to be that way. In short, I’m here to help you get over the “unders” and “overs.”

First and most importantly, you need to know yourself. I know this sounds cliché. Nonetheless, it is important to know what makes you happy so you can find and ascertain fulfilling work. To do this, you need to ask yourself important questions about what’s important to you. I offer the following questions as a means to get you thinking:

  1. Do you want to telecommute, see clients occasionally, use your relationship building skills, work on diverse projects, have some level of creativity, and write interesting content?
  2. Does the thought of sitting in an office all day or doing the same thing every day seem maddening to you?
  3. Do you find it nearly impossible to sit within four white walls all day with nothing at your disposal but a phone and a computer?
  4. Do you want to be on the move, talking to people, influencing people, persuading people, negotiating with people, or gaining consensus from people?

I wish I could tell you that if you answered “yes” or “no” to any of the abovementioned questions that I know the perfect career for you. I’m afraid it isn’t that easy. What is easy, however, is picking up the phone and calling A Word’s Worth Resume Writing and Career Coaching Service. With more than 25 years of experience in helping people win job interviews and gain positions that actually make them happy, I am confident that I can help you land the job of your dreams. By meeting with me you will actually (and I promise) get to know yourself better than you did before meeting with me. And I get the real treat. By helping you get to know you, I get to know you too! That’s what I call a win-win situation.

Happy holidays! Be safe! “See” you in 2015.

Do You Change The Oil In Your Car?.

If the answer to the abovementioned question in the title of this blog is “No, I take it to an automotive specialist,” then you should be willing to invest in a professional resume writing / career coaching service to develop your resume, cover letter, and LinkedIn profile and provide you with career coaching that will help you get your career moving in the right direction.

I can’t tell you how many people I talk to on a given day who want to change careers but don’t attempt to do so because they are lacking in confidence about their skills and they don’t know how to develop a resume that “sells” them to prospective employers.

In addition, I review several resumes on a daily basis that I can guarantee will not generate interviews. The reason for this is simple: The Applicant Tracking Software (ATS) that is reviewing resumes before an individual gets to review them is rejecting their document. In other words, prospective employers are not saying, “We don’t want to hire you.” Instead they are saying, “We didn’t even know you applied.”

As a Certified Professional Resume Writer / Career Coach with more than 25 years of experience in the business, I know what I’m doing. I also know that SO MANY job seekers are submitting resumes that will not generate job interviews. Without an interview-winning resume, chances for hire are slim to none in today’s economy. That fact, coupled with the fact that a person’s confidence is usually low when they are not in a fulfilling job and they are stuck with a losing resume, cover letter, and LinkedIn profile . . . well, it’s just depressing.

The bottom line is that most job seekers who prepare their own career-related documents lack confidence in their finished products. They email these inadequate documents to prospective employers and their efforts fail. They post inferior LinkedIn profiles that do not elicit positive responses. The reason their efforts fail is due primarily to the fact that most people don’t feel comfortable writing about themselves. Many have not done what they were supposed to do throughout their careers – document the daily workplace challenges they have faced, the actions they have taken to meet those challenges, and the results of those actions.

Now, I’m not saying it’s easy to identify employer-focused material that should be incorporated into your resumes, cover letters, and LinkedIn profiles. And, it can be overwhelming to try to summarize your career. But that’s where resume-writing experts come in! We are not only strong writers and editors, we know the type of content employers and recruiters are looking for, we know how to present that information, and those of us who are really good at what we do are committed to making you shine on paper (metaphorically).

Is it easy developing an interview-winning resume and corresponding career documents? Heck no. That’s why the assistance of experienced professionals to advance careers is imperative. If you have confidence that your car will take you where you want to go once your oil has been changed by a specialist, then think about how far YOU can go by investing in your career. Contact a resume-writing / career-coaching expert today!

For the very same reason that there is an apparent re-emergence of the bricks-and-mortar store, I think that A Word’s Worth Résumé Writing and Career Coaching Service has survived — and even thrived — since opening its doors in 1989. Without appearing pompous or even boastful as the owner of A Word’s Worth, I think one of the reasons my company continues to enjoy a loyal client following is that it is like a bricks-and-mortar store. The “A Word’s Worth experience” enables you to meet with me, pick my brain, and learn from experience I have gained since starting the business more than 2 decades ago.

According to an article written by Michael S. Rosenwald in The Washington Post, “Independent book stores were supposed to vanish 25 years ago when Waldenbooks showed up in malls … when Borders and Barnes & Noble came along with endless selection and comfy chairs … when Costco started selling the latest Doris Kearns Goodwin ….when Amazon perfected low prices and fast shipments – meaning nobody would ever have to leave the house again to shop.”

Well, I am here to tell you that I agree with Michael S. Rosenwald of The Washington Post. Bricks-and-mortar stores are making a comeback and I am proud to say that A Word’s Worth has remained steadfastly committed to supporting the “bricks-and-mortar experience.”

“I think what we’re seeing is that the inevitable death of any kind of physical retailing was a gross exaggeration,” said Laura J. Miller, a Brandeis sociology professor. “There are a lot of reasons people like going to bricks-and-mortar stores.”

“We think there’s a desire by many to go back to a very simple time,” says Tom England, co-owner of the Curious Iguana bookstore in  Frederick, Md. “Kids are starting to play Risk again. People want to touch things. They want to be a little low-tech.”

Likewise, Amanda B., Social Media Associate at Brandpoint, posted in an August 4, 2014 blog, “For years, eCommerce companies have had the upper hand with the ability to collect digital data. It’s no secret shopping has changed over the past 10 years. With the increased use of technology such as smart phones and e-mail, you can do simple tasks such as compare pricing between stores and have your receipts e-mailed to you. What many people do not realize is that the in-store shopping experience is about to get much more futuristic with brick and mortar showrooms . . .” simply because consumers see the value of the brick-and-mortar shopping experience.

Just as many of today’s consumers are increasingly rendering monetary decisions following the in-store shopping experience,  A Word’s Worth Résumé Writing and Career Coaching Service provides its clients with a similar feeling of nostalgia . . . along with that warm and fuzzy feeling you so deserve!


Question for you: Questionnaires . . . Really?

How many times have you ordered something online, only to have to return it? If you’re anything like me – too many times to count.

That’s why it simply does not make sense to me that you would leave your résumé, cover letter, and LinkedIn profile writing to someone who conducts their business by offering only questionnaires and email correspondence.

Do you have any idea how much critical information I gain from either meeting with your or talking at length with you over the phone?

Do you have any idea why résumé writers use only questionnaires and email correspondence to gain information from you?

The answer to both of the aforementioned questions are provided in the following sentences:

1.  I gain the most significant amount of information from you by meeting with you. An in-person meeting allows you to most adequately “tell your story.” It allows me to most superbly relate your story to prospective employers. This is why meeting with you is my preferred method of working with you.

2. I can also gain an abundance of information by conducting a comprehensive telephone interview with you. Although telephone interviews have their shortcomings when compared to in-person meetings, I have been in this business since 1989 and have developed keen listening skills. To be honest, I did not offer the telephone-interview service until just a few years ago, not until I was completely confident that I could develop excellent résumés, cover letters, and LinkedIn profiles without having to meet with you.

3. Generally, résumé writers use questionnaires and email correspondence to elicit information from you because it is more convenient for them to conduct their business in this fashion. Think about it. Do you want to work with a professional résumé writer / career coach who is doing so in a manner that is most convenient for them? Personally, I think not.

I think, instead, you want to work with a Certified Professional Résumé Writer / Career Coach / nationally published author of resume and cover letter samples who is focused FULL TIME on YOU . . . who doesn’t ask you to fill out a questionnaire . . . who takes the time and effort to brand you in support of you getting job interviews. Yes, that’s me. In addition, I’ve been a Military Reward Partner since 2007.


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