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Do You Change The Oil In Your Car?.

If the answer to the abovementioned question in the title of this blog is “No, I take it to an automotive specialist,” then you should be willing to invest in a professional resume writing / career coaching service to develop your resume, cover letter, and LinkedIn profile and provide you with career coaching that will help you get your career moving in the right direction.

I can’t tell you how many people I talk to on a given day who want to change careers but don’t attempt to do so because they are lacking in confidence about their skills and they don’t know how to develop a resume that “sells” them to prospective employers.

In addition, I review several resumes on a daily basis that I can guarantee will not generate interviews. The reason for this is simple: The Applicant Tracking Software (ATS) that is reviewing resumes before an individual gets to review them is rejecting their document. In other words, prospective employers are not saying, “We don’t want to hire you.” Instead they are saying, “We didn’t even know you applied.”

As a Certified Professional Resume Writer / Career Coach with more than 25 years of experience in the business, I know what I’m doing. I also know that SO MANY job seekers are submitting resumes that will not generate job interviews. Without an interview-winning resume, chances for hire are slim to none in today’s economy. That fact, coupled with the fact that a person’s confidence is usually low when they are not in a fulfilling job and they are stuck with a losing resume, cover letter, and LinkedIn profile . . . well, it’s just depressing.

The bottom line is that most job seekers who prepare their own career-related documents lack confidence in their finished products. They email these inadequate documents to prospective employers and their efforts fail. They post inferior LinkedIn profiles that do not elicit positive responses. The reason their efforts fail is due primarily to the fact that most people don’t feel comfortable writing about themselves. Many have not done what they were supposed to do throughout their careers – document the daily workplace challenges they have faced, the actions they have taken to meet those challenges, and the results of those actions.

Now, I’m not saying it’s easy to identify employer-focused material that should be incorporated into your resumes, cover letters, and LinkedIn profiles. And, it can be overwhelming to try to summarize your career. But that’s where resume-writing experts come in! We are not only strong writers and editors, we know the type of content employers and recruiters are looking for, we know how to present that information, and those of us who are really good at what we do are committed to making you shine on paper (metaphorically).

Is it easy developing an interview-winning resume and corresponding career documents? Heck no. That’s why the assistance of experienced professionals to advance careers is imperative. If you have confidence that your car will take you where you want to go once your oil has been changed by a specialist, then think about how far YOU can go by investing in your career. Contact a resume-writing / career-coaching expert today!

For the very same reason that there is an apparent re-emergence of the bricks-and-mortar store, I think that A Word’s Worth Résumé Writing and Career Coaching Service has survived — and even thrived — since opening its doors in 1989. Without appearing pompous or even boastful as the owner of A Word’s Worth, I think one of the reasons my company continues to enjoy a loyal client following is that it is like a bricks-and-mortar store. The “A Word’s Worth experience” enables you to meet with me, pick my brain, and learn from experience I have gained since starting the business more than 2 decades ago.

According to an article written by Michael S. Rosenwald in The Washington Post, “Independent book stores were supposed to vanish 25 years ago when Waldenbooks showed up in malls … when Borders and Barnes & Noble came along with endless selection and comfy chairs … when Costco started selling the latest Doris Kearns Goodwin ….when Amazon perfected low prices and fast shipments – meaning nobody would ever have to leave the house again to shop.”

Well, I am here to tell you that I agree with Michael S. Rosenwald of The Washington Post. Bricks-and-mortar stores are making a comeback and I am proud to say that A Word’s Worth has remained steadfastly committed to supporting the “bricks-and-mortar experience.”

“I think what we’re seeing is that the inevitable death of any kind of physical retailing was a gross exaggeration,” said Laura J. Miller, a Brandeis sociology professor. “There are a lot of reasons people like going to bricks-and-mortar stores.”

“We think there’s a desire by many to go back to a very simple time,” says Tom England, co-owner of the Curious Iguana bookstore in  Frederick, Md. “Kids are starting to play Risk again. People want to touch things. They want to be a little low-tech.”

Likewise, Amanda B., Social Media Associate at Brandpoint, posted in an August 4, 2014 blog, “For years, eCommerce companies have had the upper hand with the ability to collect digital data. It’s no secret shopping has changed over the past 10 years. With the increased use of technology such as smart phones and e-mail, you can do simple tasks such as compare pricing between stores and have your receipts e-mailed to you. What many people do not realize is that the in-store shopping experience is about to get much more futuristic with brick and mortar showrooms . . .” simply because consumers see the value of the brick-and-mortar shopping experience.

Just as many of today’s consumers are increasingly rendering monetary decisions following the in-store shopping experience,  A Word’s Worth Résumé Writing and Career Coaching Service provides its clients with a similar feeling of nostalgia . . . along with that warm and fuzzy feeling you so deserve!

 

Question for you: Questionnaires . . . Really?

How many times have you ordered something online, only to have to return it? If you’re anything like me – too many times to count.

That’s why it simply does not make sense to me that you would leave your résumé, cover letter, and LinkedIn profile writing to someone who conducts their business by offering only questionnaires and email correspondence.

Do you have any idea how much critical information I gain from either meeting with your or talking at length with you over the phone?

Do you have any idea why résumé writers use only questionnaires and email correspondence to gain information from you?

The answer to both of the aforementioned questions are provided in the following sentences:

1.  I gain the most significant amount of information from you by meeting with you. An in-person meeting allows you to most adequately “tell your story.” It allows me to most superbly relate your story to prospective employers. This is why meeting with you is my preferred method of working with you.

2. I can also gain an abundance of information by conducting a comprehensive telephone interview with you. Although telephone interviews have their shortcomings when compared to in-person meetings, I have been in this business since 1989 and have developed keen listening skills. To be honest, I did not offer the telephone-interview service until just a few years ago, not until I was completely confident that I could develop excellent résumés, cover letters, and LinkedIn profiles without having to meet with you.

3. Generally, résumé writers use questionnaires and email correspondence to elicit information from you because it is more convenient for them to conduct their business in this fashion. Think about it. Do you want to work with a professional résumé writer / career coach who is doing so in a manner that is most convenient for them? Personally, I think not.

I think, instead, you want to work with a Certified Professional Résumé Writer / Career Coach / nationally published author of resume and cover letter samples who is focused FULL TIME on YOU . . . who doesn’t ask you to fill out a questionnaire . . . who takes the time and effort to brand you in support of you getting job interviews. Yes, that’s me. In addition, I’ve been a Military Reward Partner since 2007.

 

 

By building solid business relationships, you will expand potential career opportunities. The single best thing you can do for your career today is build your network for tomorrow. Start by making a list of leaders, experts, and decision makers in your industry. Develop relationships with them at industry meetings and through professional associations.  Connect with them on LinkedIn. Make useful comments on their blog, answer questions on on-line forums, and partake in e-list communications.

 

Realize that it is in your best interest to develop and execute an effective online strategy. Market yourself on the internet, consistently delivering a strong branding message. Start by eliminating “bad press.” Peruse your social networking sites and remove all inappropriate content. That raunchy story you posted on Facebook — take it off! 

 

In today’s market, it’s perfectly obvious that resume writing has become an art, a very competitive art at that. Rather than presenting a basic resume template, have a professional create a targeted document that distinguishes you from your competitors. Align yourself with a professional who will strategically position your career achievements and highlight your best features. Don’t forget, a customized cover letter is key to every job query.

 

The resume should focus on your personal career brand and provide a value proposition, which is, in essence, a compelling sales pitch. This should personify the branding message delivered in your resume and cover letter. If you create a strong, consistent message, prospective employers will contact you for an interview.

 

Need help building your brand? I’m a phone call or an email away: (609) 758-7799; nina@awordsworth.com

 

By building solid business relationships, you will expand potential career opportunities. The single best thing you can do for your career today is build your network for tomorrow. Start by making a list of leaders, experts, and decision makers in your industry. Develop relationships with them at industry meetings and through professional associations. Connect with them on LinkedIn. Make useful comments on their blog, answer questions on on-line forums, and partake in e-list communications.

Realize that it is in your best interest to develop and execute an effective online strategy. Market yourself on the internet, consistently delivering a strong branding message. Start by eliminating “bad press.” Peruse your social networking sites and remove all inappropriate content. That raunchy story you posted on Facebook — take it off!

In today’s market, it’s perfectly obvious that resume writing has become an art, a very competitive art at that. Rather than presenting a basic resume template, have a professional create a targeted document that distinguishes you from your competitors. Align yourself with a professional who will strategically position your career achievements and highlight your best features. Don’t forget, a customized cover letter is key to every job query.

The resume should focus on your personal career brand and provide a value proposition, which is, in essence, a compelling sales pitch. This should personify the branding message delivered in your resume and cover letter. If you create a strong, consistent message, prospective employers will contact you for an interview.

Need help building your brand? I’m a phone call or an email away: (609) 758-7799; nina@awordsworth.com

No matter how things are going for you in your current place of employment, you should always be prepared with a résumé and a basic job search strategy. Besides the fact that it’s better to look for a job when you are in a job (primarily because employers place more value on candidates who are working), you should be documenting while you are working the challenges you are currently facing in the workplace, the actions you took to meet those challenges, and the results of those actions. This is not as daunting a task as you might imagine. Try to quantify your accomplishments on a daily basis. You will be happy that you did.

Other reasons for planning your job search strategy while you are working include:

1. your financial concerns are fewer when you are working

2. your psyche is in a better place when you are working

3. the structure of work tends to enhance your productivity when you’re not working; most people get more done when they have less free time and must be increasingly focused on managing their time

Another useful bit of advice: build a network of people who might be able to help you get a job when the time comes. Develop relationships with people at industry meetings, professional associations, personal get-togethers, and via the Internet. Connect online by responding to bloggers, answer questions on on-line forums, and participate on e-lists. Your focus should be on forging relationships with people who might one day help you connect with potential career opportunities.

Social networks are an excellent way to optimize your online image. A LinkedIn profile exponentially builds your online professional presence. And, it has been stated that your professional picture on your LinkedIn profile is a necessary component. Of course, your LinkedIn profile must deliver a consistent branding message. And, it must be well written, starting with the branding statement, remaining consistently well written until the very last line of information offered. After all, the LinkedIn profile is all about YOU!

As most of you know, in today’s market, résumé writing has become an art. Rather than presenting a basic resume template, you need a targeted document that distinguishes you from your competitors, one that strategically positions your career challenges, actions, and results. Of course, a targeted cover letter must accompany your résumé. Then, you must create a compelling “sales pitch” that aligns with your résumé and cover letter so that you can demonstrate your professional value to prospective employers and recruiters. As always, remember: optimistic, forward-thinking attitudes are key to your success!

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