For the very same reason that there is an apparent re-emergence of the bricks-and-mortar store, I think that A Word’s Worth Résumé Writing and Career Coaching Service has survived — and even thrived — since opening its doors in 1989. Without appearing pompous or even boastful as the owner of A Word’s Worth, I think one of the reasons my company continues to enjoy a loyal client following is that it is like a bricks-and-mortar store. The “A Word’s Worth experience” enables you to meet with me, pick my brain, and learn from experience I have gained since starting the business more than 2 decades ago.
According to an article written by Michael S. Rosenwald in The Washington Post, “Independent book stores were supposed to vanish 25 years ago when Waldenbooks showed up in malls … when Borders and Barnes & Noble came along with endless selection and comfy chairs … when Costco started selling the latest Doris Kearns Goodwin ….when Amazon perfected low prices and fast shipments – meaning nobody would ever have to leave the house again to shop.”
Well, I am here to tell you that I agree with Michael S. Rosenwald of The Washington Post. Bricks-and-mortar stores are making a comeback and I am proud to say that A Word’s Worth has remained steadfastly committed to supporting the “bricks-and-mortar experience.”
“I think what we’re seeing is that the inevitable death of any kind of physical retailing was a gross exaggeration,” said Laura J. Miller, a Brandeis sociology professor. “There are a lot of reasons people like going to bricks-and-mortar stores.”
“We think there’s a desire by many to go back to a very simple time,” says Tom England, co-owner of the Curious Iguana bookstore in Frederick, Md. “Kids are starting to play Risk again. People want to touch things. They want to be a little low-tech.”
Likewise, Amanda B., Social Media Associate at Brandpoint, posted in an August 4, 2014 blog, “For years, eCommerce companies have had the upper hand with the ability to collect digital data. It’s no secret shopping has changed over the past 10 years. With the increased use of technology such as smart phones and e-mail, you can do simple tasks such as compare pricing between stores and have your receipts e-mailed to you. What many people do not realize is that the in-store shopping experience is about to get much more futuristic with brick and mortar showrooms . . .” simply because consumers see the value of the brick-and-mortar shopping experience.
Just as many of today’s consumers are increasingly rendering monetary decisions following the in-store shopping experience, A Word’s Worth Résumé Writing and Career Coaching Service provides its clients with a similar feeling of nostalgia . . . along with that warm and fuzzy feeling you so deserve!